Patrick Schneider, Managing Director Sales, Marketing and Product Management, Ströher Group: “BAU, as the world's leading trade fair for architecture, materials and systems, is the central trade fair platform and networking event for all market participants, particularly in Germany, from architecture and retail to installers. As a German ceramics group with extensive expertise in architecture and projects, this year our focus is on the overall performance of our products and new developments. At our impressive exhibition stand and with our new brand presence, we demonstrate the impact of our tiles and clinker products. But it is not only the design and visual appeal of our products that are in focus, but above all the applications and functional properties of our ceramic building materials. In the context of the climate targets that have been set and the resulting energy-related construction and renovation measures, tiles can offer a range of functional properties that are relevant to building applications. These properties are important aspects that we want to present and communicate. With a total of 7 new tile series and 29 new clinker colours, we are presenting the largest product upgrade in the history of our company and, with our activities, offering our visitors many interesting perspectives beyond the products themselves.”