Patrick Schneider, Managing Director Sales, Marketing, Product Management, Ströher Group: "As the world's leading trade fair for architecture, materials and systems, Bau is the central trade fair platform and networking event for all market participants, especially in Germany, from architecture to trade to processors. For us as a German ceramics group with a high level of architecture and project expertise, the focus this year is on the sustainable overall performance of our products and innovations. At our impressive trade fair stand and in our new brand presence, we are demonstrating the effect of our tiles and clinker bricks under the motto "Sustainable emphasis". But the focus is not only on the design and creative effect of our products, but above all on the energetic application of our ceramic building materials. Because in the context of implementing the set climate targets and the resulting energy-efficient construction and renovation measures, tiles offer enormous energetic performance potential. This needs to be conveyed and communicated. With a total of 7 new series products in the tile sector and 29 new clinker colours, we are presenting the largest product upgrade of our brands in the company's history and, with our activities, are offering our visitors many interesting approaches beyond the pure product."