The creative expressiveness of the Kontur clinker brick slips (3974 grey engobed) from Ströher is created by the finely nuanced colour spectrum of the selected long format of 440 x 52 mm and the unusual laying arrangement. While the clinker brick façade surfaces between the windows and the individual storeys are laid in a wild bond, decorative bonds accentuate selected window areas in various places. On these rectangular surfaces, the laying direction of the clinker brick slips changes vertically by 90°; in addition, individual bricks on these surfaces appear to protrude, as the individual rows of brick slips have been offset in height through the use of extra-thick clinker brick slips. In this way, the three-dimensional relief structure of the clinker brick fans enlivens the otherwise strictly structured and purist-looking facade surface.

The ‘Orange Campus’ is also forward-looking in terms of the quality of stay that the building offers employees with roof terraces, green inner courtyards, automated control of sun protection, room temperature and light as well as acoustic ceilings. The GfK headquarters were planned in accordance with the ‘Gold’ standard of the ‘LEED’ sustainability certification. The office complex is therefore a successful example of how state-of-the-art office comfort and exemplary key figures in terms of sustainable construction are not mutually exclusive.