
If you've always wanted to know where the world's largest internet node is located, take note: Hanauer Landstraße in Frankfurt's Ostend neighbourhood. The record data traffic recorded here is an impressive 6.4 terabits per second. There could hardly be a more suitable location for the new headquarters of an agency like gkk Dialog. After all, the former pioneer of the call centre industry has developed into an expert in digital communication - and is now one of the leading dialogue marketing agencies in Germany with over 1000 employees.
TEK TO NIK Architekten und Generalplaner GmbH
Frankfurt, Germany
WDVS-System, Sto SE & Co. KGaA, Stühlingen
1,448 m² area, 1,210 corner angles

in Frankfurt's Ostend neighbourhood
The clearly gridded façade, designed with large window areas, is adorned with a traditional clinker brick look in timeless shades of grey - at least at first glance. Up close, it becomes clear that the surface is ‘progressively interpreted’, emphasises Key Account Tobias Rose, who supervised the project in Frankfurt. ‘Our ‘contour’ brick slip is given a particularly expressive, modern look through targeted accentuation, known as contouring. We combine the traditional art of clinker brick production with state-of-the-art glazing technology to create a new generation of clinker bricks. Contour‘ fascinates with textures of smooth engobes, characteristic waterstruck surfaces as well as firing and melting effects,’ he continues.


In the building, the mentality and corporate identity of the full-service agency are reflected in the interior design: all the letters of the term ‘Dialogue’ are assigned values, each of which designates one of the floors of the office complex. Visitors enter the following floors: Direct, Integration, Eye level, Performance and, on floor five, something there can never be enough of: the Optimism floor. The motto of the individual floors, each of which houses open-plan offices with large window fronts and various retreat and conference rooms, is expressed visually through quotes, images, illustrations and various interactive elements.
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