Clinker brick slips do not have to stick to any pattern. This allows you freedom. For creativity. A construction sign should engender joyful anticipation. Not the fear of further costs and yield-optimised aesthetics and soundproofing. Both give rise to a constant aggressiveness that is becoming more and more a norm for social behaviour. Where the mental space for free design is there, that is where the ‘individual firing‘ area of competence comes into its own. We can create architectural firings in unusual formats and 3D surfaces. No problem for indoor use as well. As clinker brick slips absorb sound when used as a wall covering. So the neighbours don‘t have to.Of course it does not have to be an individual firing. It is not at all about being a ‘must‘. But is about your vision.