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‘Selected’, the exposed concrete concept that combines urban style with vintage romance

‘Product of the Year 2020’: Once again, Ströher among the winners in the FLIESEN & PLATTEN competition

Urban style meets vintage romance: ‘Selected’, Ströher’s innovative and successful extruded product, combines the minimalist look of exposed concrete with a filigree of decorative geometric and floral elements. For the third time in a row, the readers of FLIESEN & PLATTEN have favoured a product from the Dillenburg-based producer in the renowned ‘Product of the Year’ competition. This year, once again, a new development from the Ströher portfolio managed to convince the jury of industry professionals, making it to the top of the ranking.


The fact that ‘fixed installation on balconies and terraces’ continues to enjoy great demand is impressively demonstrated by the Hesse-based ceramics all-rounder, with its successful extruded product, ‘Selected’. "We not only do contemporary clinker brick slips, but also continue to offer the demanding market versatile extruded ceramic coverings for attractive balcony and terrace designs. We rely on this important product segment and our customers can continue to depend on our many years of technical expertise, as well as our unerring instinct for tomorrow’s trends" promises Ströher Managing Director, Patrick Schneider. With its extruded ceramic tile, ‘Selected’ offers maximum outdoor durability and individual creative freedom in the 30 x 60 cm and 30 x 30 cm formats, as well as the typically safe Ströher application and usual ‘comfort concept’ when laid by professionals - including matching ceramic stairs and edge solutions.


In the run-up to the pending award ceremony, Patrick Schneider was pleased to declare: "The fact that the readers of FLIESEN & PLATTEN have, for the third consecutive year, chosen a product from our portfolio as one of the winners of this renowned competition, underlines the extent to which professionals in the field recognise our continuous development work and product policy, which is geared towards customers’ needs." Not least because of the very strong competition, Ströher’s Managing Director considers the nomination of ‘Selected’ to be a respectable achievement, which is worthy of note. It is a distinct incentive for the entire team to continue reacting dynamically and successfully to future changes in the market, anticipating the demands of tomorrow with innovative products.

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