In Dillenburg, the company broadened its approach even more in 2016 and became a strong ceramics group. This is now evident from its trade fair presence. The parent company, which specialises in extruded façades and outdoor ceramics, proudly presents itself together with its two subsidiaries Gepadi Fliesen and Ströher Living, which focus on ceramics in residential properties. With the slogan "Signature ceramics and clinker", the Ströher Group is presenting numerous new product series in Munich, and, with its progressively dynamic stand concept and new clinker brick slip image film, is adding more than just a ceramic touch at the world's leading trade fair for architecture, materials and systems.

One thing about stand 330 in exhibition hall A will be clearly recognisable even as you approach: it's all about facades here. This is because the Ströher Group's stand design at Bau 2017 demonstrates in a very clear way the extrusion expertise of Ströher GmbH in the area of facades, using five-metre-high stand walls fully-clad with clinker brick slips.

Many months in development, the Dillenburg-based ceramics producer Ströher is now ready to launch its new interactive communications platform, whose clear, flat design makes information quick to find and shows the ceramics in glorious detail. Instead of the previous trade-oriented approach, the new-look homepage, which appears in four languages, now offers a targeted navigation and information structure that is weighted towards specific target groups and satisfies all requirements in terms of intuitive and responsive web design.

On 1 August 2016, four new apprentices joined the ceramic producer Ströher. These new recruits were welcomed to Dillenburg and the Ströher Group by the management team, the people responsible for their training and their allocated mentors.

Seven years after the successful introduction of the first residential ceramics brand "GEPADI", the Ströher Group is adding another strong pillar to its portfolio.

On 18/11/2015, Sto SE & Co. KGaA, headquartered in Stühlingen, acquired a 50.1% shareholding in STRÖHER, the Dillenburg-based clinker and ceramics specialists. With more than 5,000 employees and an annual turnover of around €1.2 billion, Sto is one of the most important international manufacturers of coating products and systems for buildings. It is a leader in the field of thermal insulation systems. Its core range also includes high quality facade elements as well as interior and exterior renders and paints. Other areas of activity include concrete restoration and floor coatings. Despite its group structure and size, Sto remains a family business with an illustrious history and traditional company values. These are parallels that we have already learned to value at STRÖHER after our several years of collaboration with Sto. This share purchase provides not only the manifestation of a long-term partnership and a securing of strategic options, but also puts a clear-sighted succession plan in place for STRÖHER.