The "Stein im Brett" award has become like an "Oscar" for the construction industry and is awarded annually in Germany by the leading construction project information service ibau. The assessment basis used by the specialist jury, which consists of professional tradespeople, includes the aspects of product quality, value for money, ease of use and whether they would recommend the products. In 30 categories, 2,544 skilled trade businesses selected online, from among 299 manufacturers, the products that they particularly liked in 2018. Ströher GmbH – the extrusion specialist for the production of frost-resistant outdoor floor and façade ceramics – was ranked third in the Tiles category, immediately after the corporate giants in the ceramics market.
Ströher's Head of Marketing René Skotarczyk commented: "We are very pleased that our extruded, frost-resistant and robust ceramics are so popular among professional tradespeople and are so well liked. We would like to thank all the tilers that selected us. For Ströher, this award also confirms that, with our functional ceramics and as the market leader in terms of the range of moulded parts, we also meet the requirements of users in terms of outdoor laying safety and application perfection. Product characteristics that are just as important to Ströher as an aesthetic surface glaze. Ströher ceramics have always stood for visual appearance and functionality.